![]() ![]() ![]() ![]() However, with driver shortages becoming critical, truck-driving needs to be made more attractive to job seekers. Until recently, improving life for the driver, while important, has received less attention. For commercial vehicle fleet operators, by contrast, the main focus has always been and will continue to be, on TCO. In the passenger car market, the concept of SDVs is often promoted on the basis that it will create a better customer experience for the driver. We’ll be building on ideas from earlier blogs. So what are transportation companies to do, and how can truck OEMs help? In this article, we’ll argue that software-defined vehicles (SDVs) could be a big part of the answer. The outlook isn’t any more reassuring in other regions. “Without action to make the driver profession more accessible and attractive, Europe could lack over two million drivers by 2026, impacting half of all freight movements and millions of passenger journeys.” That is the stark prediction of the International Road Transport Union (IRU), commenting on a study it conducted in 2022. That’s because SDVs can transform the driver experience, potentially attracting younger people and women who do not currently see truck driving as a career option. SDVs have a major role to play in helping fleet operators overcome the international shortage of truck drivers, explain Fredrik Almhöjd and Jean-Marie Lapeyre, Chief Technology & Innovation Officer, Global Automotive Industry at Capgemini. ![]()
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